Welcome back if you just finished the , in which we looked at what a customer journey vision is and how it can be used to communicate the end-state in mind. Additionally, we looked at how to define and use a proper product strategy.

In this final and fourth…


In the we left off at defining your Key customer outcome, or in short what’s the one thing you measure your progress to. But what’s the end-state? Where do you want to go with your product? …


In their careers, Ben and Rajesh have experienced multiple companies focusing on extracting value from customers rather than delivering value to them. The authors underline this by a quote of :

“Product-led businesses provide solutions to address customers’ wants and needs. Customers will only provide value back to businesses…


After reading and summarizing both “” and “” I felt massively energized to do the right thing and shift from output to outcome-based Product Management. But let’s face it, that’s easier said than done. While both books are great at providing you definitions and reasons of why…


It’s been a while since I read . Nevertheless, my fainted memories still echo that it was one of the best books I’ve ever read about Product Management. …


Whenever people asked me which book I would recommend them for entering Product Management, I always immediately told them to first read “” by Marty Cagan, also known for being the founder of the . …


The Context

RIAG.digital is a relatively young organisational entity that supports different subsidiaries of REWE International AG in developing and maintaining web applications, APIs, and backend systems.

Back in the past, all the independent subsidiaries of REWE used to have their own development teams or contractors. That created a whole slew of…


In the of this book summary, I tried to convey the benefits of mindful meditation (i.e., attention training). I wrote about the clear and calm mind, how it forms the foundation of your cognitive and emotional abilities, and how it’s connected to emotional intelligence. …


Last year in October I finally got the chance to visit the lovely city of Zurich. For this, I jumped on a train and departed from Vienna central station early in the morning. …


A few weeks ago I did my first book summary of the famous , which was also co-authored by Ken Blanchard. Since then I needed to read another related book during my onboarding here at , called “The One Minute Manager meets the monkey”: Free up your…

Thomas Ziegelbecker

Hi, I’m a Product Management enthusiast at Dynatrace, a dad, a husband, and an idealist who believes that we can make the world a better place.

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